Podcasting The Business Week article makes it very clear that people are in search of how to profit off of blogs. Personally, I think the way businesses can profit is to deliver exceptional services and products and then let their brand incur the benefit. Remember how delightful it was when Land's End slipped a little something extra in the pacakge ( before they were contaminated by JC Penny)? Levenger's still does that and they wrap their packages like ... a birthday present-- beautiful with tissue and stickers. A lot of my eBay purchases get the same loving care. It matters. I think there really are good intentions and best wishes coming with that bundle!